City Football Leadership Institute

City Football Leadership Institute offers programs that connect students with the ideas and innovations that shape the global sport economy.

Starting with Manchester City and the backdrop of the English Premier League, the CFLI curricula explores the wider world of sport. Our courses are led by academic educators alongside sports business practitioners, City Football Group executives and luminaries ranging from athletes to entrepreneurs. Our students gain insider access to iconic settings in London and Manchester where sport has made history and is changing the landscape of tomorrow.

City Football Leadership Institute was created to provide real life insights to students and professionals who want to know more about the business of sport. Those insights go far beyond the pitch and will get to the heart of sport as a continuously evolving global phenomenon and platform for creativity and entrepreneurs.

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Highlighted Programs

The Business of Football

The Business of Football examines how companies in the sport industry develop their business ecosystems – from clubs to fans, media to agents, and players to associations.

  • Focus: Sport Business
  • Location: London + Manchester
  • Audience: Professionals

The Future of Fan Engagement

The Future of Fan Engagement examines how fan engagement cannot rely on winning seasons and championship trophies, and how it is increasingly essential for organizations to understand customer behaviors and preferences to gain and maintain loyalty.

  • Focus: Fandom
  • Location: London + Manchester
  • Audience: Professionals

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